Finaly i have confirmed through blood sweat and a small physical assualt that single textures are bad and UVW Unwrap is our freind, the interface in Max is servicable but im assured it is limited. I have been reccomended UV Layer as a 3rd party application for this job, worth a look if you dislike this part of the Max toolset.
Here is a model from a game i am working on that i have been using learn the wrapping system.
